In luxury cars, yachts and private jets, details make the difference. Material quality alone is not enough: clients also look for personalisation, individuality and an emotional connection. Industrial embroidery can transform leather, Alcantara and technical fabrics into distinctive design surfaces.

Inspiration from automotive interiors

Brands such as Rolls-Royce and Bentley show how embroidery can become a design language:

• Rolls-Royce “Year of the Dragon”: embroidered dragons on the headrests use thousands of stitches to create a distinctive three-dimensional motif.
• Bentley Bentayga Speed: logos and contrasting stitching emphasise the seats and interior panels, balancing a sporting feel with refinement.
• Mulliner Batur Convertible: two-tone interiors and coordinated embroidery distinguish the driver’s area from the passenger’s, creating a tailored experience.

These examples show that embroidery is more than decoration. It can become a visual code expressing identity, culture and style.

Year of the Dragon automotive embroidery. Photo: Ciaran McCrickard / Mindworks.

The value of industrial embroidery for interiors

With Tajima multi-head embroidery technology and research into leather, velvet, Alcantara and technical fabrics, it is possible to develop:

• embroidered logos on seats, headrests and door panels
• custom patterns for dashboards and coverings
• decorative stitching with specialist yarns, including TPU and raffia
• 3D embroidery and quilting combining visual appeal with acoustic comfort

Each project can be unique, while techniques that might otherwise remain handcrafted can be adapted for industrial production.

Why work with Marini Ricami?

With more than 35 years of experience, Marini Ricami 1986 Srl works with leading brands in fashion and automotive. Our research and development team continually turns creative ideas into industrial solutions, supporting design teams and interior manufacturers around the world.

Are you developing embroidery for car, yacht or private-jet interiors?
Contact us to turn your concept into a distinctive technique ready for production.